ABOUT ME

LIONS DIGITAL - DIRECTOR

January 2022 - Present

• Working with the B2B marketing team and other cross-functional teams, help support all B2B sales and marketing initiatives influencer project development, planning and execution.

• Manage all asset/content development during creative, production and deployment phases, working closely with Content Development, Creative Design, Web Design, Email Segmentation & Deployment, Digital Marketing, and Data Tracking teams.

• Communicate campaign deliverables, objectives, and timeline to key stakeholders.

JOURNEYTEAM - DATA ANALYST/DIGITAL MARKETING SEPCIALIST

January 2021 - December 2021

• Published monthly reports and provide insights on any red flags along with marketing performance.

• Collected and analyzed customer, marketing, and web behavioral data and built industrial personas.

• Performed Campaign lead tracking and analysis and communicated with sales teams to qualify the leads.

• Presented and executed marketing strategies to the leaderships achieving ROI of 18x.

• Accomplished marketing research and created marketing materials for Industry-focused audiences.

LIONS DIGITAL - CONTENT STRATEGY SPECIALIST

January 2020 - December 2020

• Designed digital content presentations, I assisted management in training new personnel.

• Improved the quality and quantity of material for customers on social media channels, I led content team meetings where we discussed strategy, best practices, and critiques.

• Connected with clients, I was able to establish relationships and delegate vision to the content team.

• For a dormant firm, I put together a social media brand kit to raise awareness and reach the company’s target audience.

• Exercised quality control on assembled content and following to media rules and guidelines, I was able to successfully pass along various initiatives.

LDS BUSINESS COLLEGE - PROJECT MANAGER