Personalized marketing based on data (2)

In this article, we will break down customer data into three criteria:

• Events in progress

• Category

• Keywords

And let's go on a journey together to set up an ad message that each of these divided groups would be interested in.

• Events in progress

The first criterion is whether the event page is viewed or not checked. This allows you to refine your target.

Customers viewing an event page on a particular site are prospects who are already brand-aware or are more likely to respond to ads. Therefore, users with a history of querying the event page are classified as targets.

Events in progress are often used as advertising materials and are one of the most efficient materials. Suppose you expose event ads to classified multi-git groups (users who visit the event page). In that case, you can elicit responses at a higher rate than telling them to an unspecified number of people.

• Category

The second criterion is the category. Among the different types, it identifies the interests of users who have viewed only specific categories, classifies customers, and exposes advertisements that each group might be interested in.

Even if it is one site, the users' interests who viewed each category are all different.

If you categorize the collected customer data by category, you can refine the target based on your interests.

Depending on the interests you have identified, you set up different advertisements exposed to users who viewed each category.

• Keywords

The last thing to check is the inflow keyword. This is a method of matching advertisement materials and messages to incoming keywords. Checking keywords is a way for customers to know the explicit purpose of accessing the website.

It's the most effective channel for customers with apparent needs, and it's also a high advertising cost channel.

In the following article, we'll go into two more steps about the keyword.