Personalized marketing based on data (3)

Step 1: Target Segmentation

The way to refine targets based on keywords is to find customers who have entered the website with specific keywords. How do we check what keywords customers are introduced to?

The Google Analytics Acquisition - Overall Traffic - Source/Media report sets the secondary metric as the keyword. In the information, it is possible to see which keywords were searched by the influxes who came through each media.

Step 2: Matching Advertising Materials

As customers are introduced to specific keywords, they will be interested in particular products or services.

Therefore, setting the primary advertising material to be shown to them as concern can lead to a higher response than users who have visited the website once.

That's because it's an advertisement for the product that users are looking for.

Isn't that too obvious?

That's right, but in practice, you often don't see this amount of data, and you don't use it.