What is a buyer persona and How to create it?

What is a buyer persona?

When you're trying to tell a story, a buyer persona embodies the person you're trying to convey and creates a specific character. The person you are talking about is the ideal consumer to buy your service or product. Once you've defined the buyer persona, you'll be able to understand the specific needs, behaviors, primary interests, and concerns of the groups you are talking about, so it'll be easier to deliver customized content to them, right?

How to create a buyer persona?

You can create the buyer persona based on data or insights. But the market research should be the foundation, like interviews with actual buyers (users) or information from surveys or sales teams. Some companies only have 1-2 buyer personas, and others have 20-30 buyer personas. First, it would be better to create a buyer persona for the core consumer group and then expand it.

How do you use the buyer persona?

The buyer persona is also called the target audience. There are many target audience types. The email contents are different for each audience, or the subject of content marketing and the channel are other. You can create targeted content by mapping the buyer's lifecycle phase (where the buyer is currently buying) and the buyer persona. The key to buyer persona is not to focus on what you want to say. You should concentrate your message on what the audiences are curious about and what they think. Make the story they want to hear and the information they need into the content. Your content is like leaflets thrown in the trash if the audience doesn't show interest.

Do you need help with building personas? Contact Lions Digital Agency today!

Contact Lions Digital Agency