What is a good landing page?

As you all know, a landing page plays an extraordinary role on a website. But these days, I rarely see a landing page functioning correctly, so I think it's a little strange. Maybe it's because product designers, site operators, or users are overly conscious of design (more than a decade ago). But there's a straightforward fact that everyone forgets.

The fact that primary purpose of the landing page is to sell products or ideas. There's no more to it than that.

We have to design the landing page with this in mind as one of the rigorous goals. It's not about competing for beauty or creativity. The landing page should be clear and not excessive. The overall visual style must match the personality of the product. The shopping experience should be as fast, easy, and enjoyable as possible.

Good Landing Page:

Loomly.com

Now, let me show you an excellent example of a successful message matching. I searched the social media planning tool and looked at the trial proposal. When I clicked on the landing page, I found a clear message about what customers could expect. They repeated the 15-day free trial twice at the top of the first screen. We also used the same language as advertising, and the terms were simple, easy, and straightforward.

Perfect message matching. When creating a landing page, make sure that the suggestion on the page matches the advertisement. Reuse the keywords and text in the ad and let me know the value proposition.

Do you want to know more about how to write a clear message on your description and landing page?

Contact Lions Digital Agency today!

Contact Lions Digital