What is the difference between digital marketing and internet/online marketing?

What is the difference between digital marketing and internet/online marketing in the past?

In the past, Internet/online marketing was marketing. Consumers used the Internet and were exposed to information passively, whether they liked it, rather than from a communication perspective.

However, it has become a marketing that is no longer suitable for consumers who are becoming more competent in various information. Therefore, digital marketing has emerged as digital technologies and channels naturally develop.

A clearer approach to customer targeting and natural communication can be chosen based on multiple customer data. Through this process, consumers can also communicate with brands/companies and obtain product/service information that suits their tastes and preferences.

In the end, digital marketing can be seen somewhere between IT and Marketing.